Most of the trade shows have a high percentage of male attendees, so do a lot of events. I found this article and thought it was interesting. Most clients have a specific look of what they are looking for and it is definitely not anything on this list. This list is about beauty mistakes that turn off men. While working promotions, trade shows, events, and street teams most clients ask for a natural look because it is appealing to men and non threatening to women. Here is a list of what promotional models should not do when getting ready for their next event.
Team Pink Avenue